How To Spot Counterfeit Money
The next time professional hair care products show up on the shelves of the local drug or grocery store, consumers should know that their favourite brand did not end up there directly from the manufacturer.
Professional salon products that are sold outside of salons are called "diverted products", and according to Beautys Systems Group Canada, this is bad for not only the manufacturer, but the consumer and the store selling the product as well.
How Does Product Get Diverted?
“Collectors,” as described by John Paul Mitchell Systems, contact salons and make attractive offers to have the salon purchase large quantities of product on its behalf. Usually, the collector will offer to pay more for the lot than the cost the salon would pay, so there is little work for the salon to make a quick buck. The collector then sells the product to mass retailers at a discounted price. The retailer in turn, prices the product at the same price as salons or even higher in some cases creating no advantage to the consumer.
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